While homes are considered real property meaning that they are immovable and come with a set of rights known as a "bundle of rights," real estate remains a very personal thing. Emotions exist throughout most real estate transactions and moreover throughout all transitions to your life.
I recently watched Real Estate Intervention one of my favorite reality shows about real estate. A young lady was so upset as she couldn’t sell her home for $610,000. The comparable homes show the worth around $535,000. Despite seeing a recently sold home and a currently active home that had similar to higher end amenities, she listed the home at $576,000. Her rational was that she didn’t want to lose money and that her agent indicated they would revisit the price every 30 days.
We call this type of marketing plan chasing the market in a down way. Despite the loss indicated by the homes that have sold in her neighborhood she has indicated that she has to have a certain amount that the economy won’t support. Not only will people not offer her anything close to the asking price but more than likely the appraisal won’t support the $576,000 asking price. Would you pay $576,000 for the identical home that just sold at $535,000?
The agent taking the listing has incentive for marketing their services and perhaps will meet some new clients as a result of having this listed on the market. We call this "buying the listing" whereby the agent knows that the home won’t sell at this price but accepts the listing in hopes of future business and possible reductions which may in the end up selling the home in the future. I’ve heard countless stories from people regarding these types of scenarios. Past experience dictates that this client/agent relationship often ends in frustration and sometimes mistrust.
Due diligence is key whenever you plan on selling a home. When you think about it you called an agent who has experience in marketing homes to present you his or her listing package. In this package you want to see the other homes that sold and your current competition. You also want to see how your home will be marketed. For some company brand recognition coupled with massive exposure will help generate the interest needed which is the first step. However pricing is in fact everything. There’s this saying that has withstood the test of time that a well priced home is a sold one.
As real estate agents with Century 21 we bring you the experience, guidance and dedication needed to successfully market your home.
In our careers have 25 years plus negotiating on behalf of our client’s best interests. We bring this experience into our real estate business.
We would be honored to represent you in selling your home!
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